Hello EA
AI Innovation of the Year
“Hello EA” is implemented in flood risk areas where the EA have a limited understanding of community perceptions and feedback, using a two-way text or mobile browser conversation with AI via mobile phones, to facilitate instant conversations with people in local places. Signage, including a QR code and text message number, is installed on EA flood assets and in public locations, encouraging members of the public to join a virtual conversation using their mobile phones. The tool has increased EA audience reach and provided new insights into community understanding about flood risk in their local areas, as well as our flood risk schemes and services. “Hello EA” has helped us to identify public concerns and gaps in public knowledge, make evidence based strategic decisions on asset management and engagement plans, and quickly respond to the needs of local communities to help improve flood resilience.