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Gabi Michem-Evans

Senior User Researcher

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I grew up not seeing user-centred design jobs in Wales and felt I had to move to England to start my career. My ambition is to make Wales an exemplar country for user-centred design in the public sector and to prepare the workforce for this to happen.

Through my work I aim to make the Welsh public sector an exciting, mature, inspiring place to do user-centred design work to ultimately improve citizens' lives.

I challenge the siloed, traditional waterfall approach of delivering digital work and encourage collaboration, constructive challenge and authenticity in my work. I believe in using creativity to inspire our efforts; coming from a design background I use my design thinking skills to bring stakeholders together to run ideation workshops, design critiques and team collaboration sessions. I believe working in this way is attracting talented people into our profession to make much needed digital transformation in Wales.

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